Books authored by George Palmatier
Enterprise Sales and Operations Planning
Synchronizing Demand, Supply and Resources for Peak Performance
Enterprise Sales and Operations Planning illustrates the effective, real-world implementation of this powerful process. The book is written as a case narrative with an instructional style that managers can relate to. These experienced authors address decision-making issues from the manager's perspective for each functional area within an enterprise. This approach provides keen insights into the synchronization of resources, demand and supply, giving the reader a clear path to achieving superior profits and competitive advantages.This book illustrates:
- How sales and operations planning can improve operational performance including on-time customer deliveries, inventory control, quality and profits
- How people and processes, not just technology, ensure success
- How to implement the mechanics of S&OP to improve a company's top-line revenue and bottom-line performance by linking strategy to execution
- How S&OP can be used successfully to anticipate downturns and upturns in business so that companies can consistently achieve their financial goals
- How companies using this method have improved execution of business strategies which leads to increased market share and shareholder value
Written by George Palmatier, a leading consultant with Oliver Wight Americas and one of the early pioneers in the early development and evolution of the sales and operations planning process, and Colleen Crum, a leading consultant with Oliver Wight Americas and experienced teacher of forecasting and demand management, Enterprise Sales and Operations Planning presents the human factors that are critical to successfully implementing sales and operations planning.
Demand Management Best Practices: Process, Principles, and Collaboration
Colleen Crum and George E. Palmatier
Effective demand management is becoming critical to a company’s profitability. This comprehensive book provides best practice solutions that will improve overall business performance for supply chain partners and all functions within a company impacted by the demand management process.Key Features:
- Presents the fundamentals for developing more reliable forecasts and schedules and shows how to build successful relationships and skills needed for collaborative forecasting and scheduling.
- Demonstrates how an effective demand management process contributes to sales revenuegrowth, lower inventories, increased profit margins and defines what is reasonable to expect from the process.
- Addresses technology, the human quotient, and common decision-making elements of demand management that are often overlooked, under-utilized or over-blown and puts them in proper perspective.
- Includes case examples to illustrate the concepts, principles and best practices of demand management and presents scenarios at the end of each chapter to spur further thought and provide insight on how to apply these principles and best practices.
- Provides answers for frequently asked questions and complex issues and tackles the myths of forecasting and demand planning.
The Marketing Edge
George E. Palmatier & Joseph S. Shull
The New Leadership Role of Sales and Marketing in Manufacturing
This book is based on the premise that when sales, marketing and manufacturing team up, they can become a powerful, competitive weapon. The Marketing Edge teaches sales and marketing professionals how to effectively integrate their efforts into the overall manufacturing operation. The Marketing Edge shows you how to improve forecasting, build better sales plans, and improve delivery performance to customers. It will give you an edge over your competition and help you achieve the maximum impact -- with sales, marketing, and manufacturing working together.
Written by George E. Palmatier, an authority on the integration of marketing and sales into manufacturing operations, and Joseph S. Shull, who has more than 20 years of experience managing sales, advertising, marketing services and market research, and planning and development. Forward by Richard C. Ling.